Mi Mix 2 is proof that Xiaomi isn’t just about the Redmi
Xiaomi was somewhat reluctant to bring his real flagship phones (and other key devices) to India, and the company was more than vocal about the motive. Some of these phones (and devices) would be very expensive to sell here. Add to that the Xiaomi star strategy for year here, and suddenly you have to make many difficult decisions. Last year, the Mi 5 made the cut. This year, Mi 6 no. Rather, Xiaomi chose the Mi Mix 2 unmixed as its flagship product of 2017, and the rest as they tell the story.
You can call it a crazy decision, but, for Xiaomi, there is a definite method for its madness for what it seems. “The main reason why we do the Mi Mix 2 in India is because we want more people to know about Xiaomi, we want people to know that Xiaomi is not just about the Redmi rank in India, know us (and identify us) our Redmi range, “said Jai Mani, product manager, Xiaomi India, exclusively to India Today Tech.
There is no doubt that Xiaomi hit the target with his Redmi lineup, but clearly, this is not all that Chinese society is about. The company manufactures everything in the sun, from phones, laptops, food banks, to crazy ecosystem products ranging from pens to suitcases. “There are different levels of knowledge in India, there are people who know us for our Redmis and there are also people who know our ecosystem products as our umbrella.”
But while last year was to keep prices low, Xiaomi launched the Mi 5 in India in early April 2016. Many were not impressed by the fact that it only released the 32-gigabyte model here, and this also to a price of R 24.999 – 2017, is to show what Xiaomi is capable of: making revolutionary devices at affordable prices. And the Mi Mix 2 is a classic example. Even in its seemingly high rank of 36,000 rupees. “As soon as you exceed 20,000 rupees, you have eliminated a large majority of the market, but you also have to understand that phones are never expensive and that it is the best phone at that price.”
For Xiaomi, the Mi Mix 2 is your best bet for its price. The Mi Mix 2 is the most expensive Xiaomi phone in India to date. However, given what it brings to the table, you do not need any genius to ensure that the Mi Mix 2 is an expensive phone. In line with the high-end phones of the current generation like the Samsung Galaxy Note 8, the LG V30 and even soon Apple iPhone X. Last year, Mi Mix was literally a work of art. So much so that Xiaomi billed it as a phone concept. “We call it a phone concept because we thought it was some kind of user experience. The fabrication and the heap of technologies we used were not really used at the time,” Jai explained.
“The goal with the Mi Mix 2 was to bring this concept to the market: take it to the usual The term concept comes from cars, and you know how the concept cars really do not reach the market do what you are supposed to see and say “Hey, that’s great.” You can hardly buy them and even if you can, it’s like five years later The Mi Mix, which was our concept phone, – it really had this effect, “hey that’s great” and with it My Mix 2, hits the market less than a year later. ”
Not to mention that it was the Mi Mix of Xiaomi, which began the trend of full screen and smartphone without bevel. “Not only do we introduce it to the market, all the other big players are doing it now, all other phones in the industry are turning to it,” adds the spokesman, proud of Xiaomi, LG and even Apple are straightening and notice.